I'm torn on whether this will make things worse or better. I can see sites starting to adopt in-content ads more aggressively, which will be more difficult to b

I'm torn on whether this will make things worse or better. I can see sites starting to adopt in-content ads more aggressively, which will be more difficult to block. Like the sponsored links at the bottom of news articles. I find those much more annoying than a simple banner ad that's in the sidebar.