A much better answer. The original statement was unnecessarily smug and did not precisely reflect what you meant. Generally speaking, I agree with the gist of

A much better answer. The original statement was unnecessarily smug and did not precisely reflect what you meant. Generally speaking, I agree with the gist of your adjusted comment. Yet it is possible to spend millions on a Superbowl ad or tens of thousands on full page New York times ad to meet an immediate goal, for example: the goal is to broadcast single statement and gain immediate awareness.