Facebook is a mess and, to some extent, a huge scam. I spent tens of thousands of dollars advertising on Facebook to build-up an audience for a page for a busi

Facebook is a mess and, to some extent, a huge scam. I spent tens of thousands of dollars advertising on Facebook to build-up an audience for a page for a business we were spinning up. We used very narrow criteria to guide the advertising and, over time, got tons of likes to our page. And then it happened. FB changed the percentage of people you can reach with posts to your own page. In some cases you are lucky to get 1%. Of course, they also added the ability to reach them through advertising. Which is a travesty. I paid plenty to get them to my page in the first place and now FB wants me to pay again and again every single time I want to say something to them. Fuck them. I know of lots of people who spent a lot more than I ever have on FB who have abandoned the platform for marketing. One guy was doing a million dollars a month with them. Gone. He brought-up exactly the same issue I describe above. So, yeah, again, fuck them. Thankfully there are other ways to reach people on the 'net.