Winning Through Intimidation by Robert Ringer is by far the best sales book I ever read. His basic premise is that the outcome of any negotiation(especially sa

Winning Through Intimidation by Robert Ringer is by far the best sales book I ever read. His basic premise is that the outcome of any negotiation(especially sales) is inversely proportionate to how intimidated you are by the other person. His solution is to invest in creating a strong image before selling and using takeaway selling, which is basically taking away the opportunity to do business with you so that they stop thinking about whether they want to buy and start thinking about how to get you to sell to them. On a side note, Dan Kennedy says,"if you lose a sale because of price, you lose that sale long beforehand." your job is to differentiate yourself and craft a powerful image so they can never even start to compare you to others. http://www.amazon.com/Winning-Through-Intimidation-Robert-Ringer/dp/0449207862 http://www.amazon.com/Winning-Through-Intimidation-Robert-Ri...