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I'm assuming they renamed because they lost the USPTO trademark case against Zendesk [1] or just decided they didn't want to fight anymore. [1] http://www.forb

I'm assuming they renamed because they lost the USPTO trademark case against Zendesk [1] or just decided they didn't want to fight anymore. [1] http://www.forbes.com/sites/anthonykosner/2014/12/20/zendesk-and-the-art-of-trademark-maintenance/ http://www.forbes.com/sites/anthonykosner/2014/12/20/zendesk...

sjs382 11y ago
Probably to avoid confusion with Zenefits, as well.
jkarneges 11y ago
They also announced benefits. Could be to avoid confusion with Zenefits. Too many "zen" companies...
- colinyoung 11y ago
  I actually thought they were the same company until right now, so this certainly makes sense.
  - pavornyoh 11y ago
    I thought the same too.. I thought they were part of Zenefits.
    - seiji 11y ago
      They are both trying to cannibalize each other's target markets. I don't see zenefits (with their project nutgrab or whatever it was) catching up to gutso.
edawerd 11y ago
Gusto co-founder here! We actually changed our name because ZenPayroll no longer adequately described what we bring to our customers. We're not just payroll and payments. Gusto is all about empowering companies to put people first.
- darksaints 11y ago
  I see the MBAs have gotten to you.
  - coderdude 11y ago
    What do you mean by that? It's catchy and fun but not really informative or helpful by itself.
    - forgetsusername 11y ago
      >What do you mean by that? To some on HN, MBAs are uninformed miscreants who ruin everything. Everything but engineering is a waste of money.
      - coderdude 11y ago
        I know. Cheap shots should involve more work, though.
        saosebastiao 11y ago
        If it involves more work, it's not a cheap shot :) Really though, I don't have anything against what he said, nor against MBAs (...well, some MBAs maybe). It was just poking fun at vacuous sounding corporatespeak.
    - jsprogrammer 11y ago
      Just like the comment it was in response to. >We're not just payroll and payments. Gusto is all about empowering companies to put people first.
    - seiji 11y ago
      The vague mission statement of "empowering companies to put people first" that could mean literally anything from genocide to running a grocery store.

sjs382 11y ago

Probably to avoid confusion with Zenefits, as well.

jkarneges 11y ago

They also announced benefits. Could be to avoid confusion with Zenefits. Too many "zen" companies...

colinyoung 11y ago
I actually thought they were the same company until right now, so this certainly makes sense.
- pavornyoh 11y ago
  I thought the same too.. I thought they were part of Zenefits.
  - seiji 11y ago
    They are both trying to cannibalize each other's target markets. I don't see zenefits (with their project nutgrab or whatever it was) catching up to gutso.

edawerd 11y ago

Gusto co-founder here! We actually changed our name because ZenPayroll no longer adequately described what we bring to our customers. We're not just payroll and payments. Gusto is all about empowering companies to put people first.

darksaints 11y ago
I see the MBAs have gotten to you.
- coderdude 11y ago
  What do you mean by that? It's catchy and fun but not really informative or helpful by itself.
  - forgetsusername 11y ago
    >What do you mean by that? To some on HN, MBAs are uninformed miscreants who ruin everything. Everything but engineering is a waste of money.
    - coderdude 11y ago
      I know. Cheap shots should involve more work, though.
      - saosebastiao 11y ago
        If it involves more work, it's not a cheap shot :) Really though, I don't have anything against what he said, nor against MBAs (...well, some MBAs maybe). It was just poking fun at vacuous sounding corporatespeak.
  - jsprogrammer 11y ago
    Just like the comment it was in response to. >We're not just payroll and payments. Gusto is all about empowering companies to put people first.
  - seiji 11y ago
    The vague mission statement of "empowering companies to put people first" that could mean literally anything from genocide to running a grocery store.