The article is wrong. The author thinks this is about a war between the big 3. It's not. There's no insidious plot to pull the rug out from under google. Apple

The article is wrong. The author thinks this is about a war between the big 3. It's not. There's no insidious plot to pull the rug out from under google. Apple isn't trying to push their ad platform. Ads right now are just a shitty user experience. You can try to construct whatever narrative you want, but the simplest explanation fits; ads are shit, mobile browsing is shit because of it.