I just finished New Sales Simplified: http://www.amazon.com/New-Sales-Simplified-Prospecting-Development/dp/0814431771/ref=sr_1_1?ie=UTF8&qid=1442501569&sr=8-1

I just finished New Sales Simplified: http://www.amazon.com/New-Sales-Simplified-Prospecting-Development/dp/0814431771/ref=sr_1_1?ie=UTF8&qid=1442501569&sr=8-1&keywords=new+sales+simplified http://www.amazon.com/New-Sales-Simplified-Prospecting-Devel... If you are responsible for getting new business, it is probably the best sales book I have read. Walks through defining your target customers, creating appropriate messaging to reach out to those customers and how to structure discovery and presentation calls.