There have been several worthy recommendations in this string. Keep in mind, the more you read-- the more data you compile and master the subject. Here are a c

There have been several worthy recommendations in this string. Keep in mind, the more you read-- the more data you compile and master the subject. Here are a couple not already mentioned-- The best book I've read in ages on prospecting and business development, New Sales, Simplified by Mike Weinberg. If you read nothing else, Chapter 14: Planning & Executing the Attack is pure protein! http://www.goodreads.com/book/show/15863998-new-sales-simplified http://www.goodreads.com/book/show/15863998-new-sales-simpli... Here's a video presentation by Matt Dixon on The Challenger Sale. It's a bit long, just over an hour. But give it 15 minutes-- you'll see it's solid material. Good insights on how marketing supports & equips sales. Read the book! https://www.youtube.com/watch?v=bSfE8zZUoMc https://www.youtube.com/watch?v=bSfE8zZUoMc