These are great books for starting off with the why and how of sales: Daniel Pink - To Sell Is Human: The Surprising Truth About Moving Others http://www.amazo

These are great books for starting off with the why and how of sales: Daniel Pink - To Sell Is Human: The Surprising Truth About Moving Others http://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp/1594631905/ref=asap_bc?ie=UTF8 http://www.amazon.com/Sell-Human-Surprising-Moving-Others/dp... Dale Carnegie - How to Win Friends & Influence People http://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034/ref=sr_1_1?s=books&ie=UTF8&qid=1442499882&sr=1-1 http://www.amazon.com/How-Win-Friends-Influence-People/dp/06... As you understand the macro details of sales, the more micro things (tactics, strategies, best practices) are probably best served by specific industry or specific aspects of sales. For example: http://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Dollar-Company-/dp/0470521163/ref=sr_1_1?ie=UTF8&qid=1442500049&sr=8-1 http://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Do... http://www.amazon.com/Sales-Acceleration-Formula-Technology-Inbound/dp/1119047072/ref=sr_1_2?ie=UTF8&qid=1442500089&sr=8-2 http://www.amazon.com/Sales-Acceleration-Formula-Technology-... http://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213/ref=pd_sim_14_1?ie=UTF8&refRID=08BC3RAFN4RSZDNWQJ9Q&dpID=51mYrIgNB6L&dpSrc=sims&preST=_AC_UL160_SR104%2C160_ http://www.amazon.com/Predictable-Revenue-Business-Practices... I also really like Jason Lemkin and his SaaStr blog: http://www.saastr.com/ http://www.saastr.com/ Loads of SaaS sales practices on there.