To me there's a big difference between real activity under multiple "fake" names, where content is still being submitted, and artificially raising the profile o

To me there's a big difference between real activity under multiple "fake" names, where content is still being submitted, and artificially raising the profile of one's company by just buying fake reviews (or followers or likes, which are basically micro-reviews of approval). Just like there's a difference between paying to have Facebook promote your page to real users, who can then decide whether or not they would like your page or status on their own, from just paying directly for the likes.