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Not just a problem if you spend money promoting to unwanted fake likes - EdgeRank decides who sees your un-promoted content based in part upon your average enga
by corin_ 11y ago
Not just a problem if you spend money promoting to unwanted fake likes - EdgeRank decides who sees your un-promoted content based in part upon your average engagement levels, if half of your fans never engage because they are fake then your stats look worse to Facebook and so your content will be seen by a lower proportion of your real fans, even before you start spending $ promoting stuff.
- sokoloff 11y agoPresumably, the snowshoe fake likes are somewhat even distributed, so there's no reason to think legitimate business A would be preferentially punished by fake like low engagement versus legitimate business B, right?
- nitrogen 11y agoFake likes may be randomly distributed, but real likes are not, so evenly distributed fake likes will be more detrimental to businesses with fewer real likes.