Great points > And one of the problems is that if a legitimate business pays FB to promote one of their posts The same applies to non-paid content. Facebook

Great points > And one of the problems is that if a legitimate business pays FB to promote one of their posts The same applies to non-paid content. Facebook will only expose your content to a portion of your users, obviously the more fake users you have the fewer real people you'll reach. Engagement levels have shown to decrease when adding fake users in previous experiments.