How about you consider the possibility that there are zero ads relevant to me. For as long as I can remember the only times I have clicked on an ad (on mobile)

How about you consider the possibility that there are zero ads relevant to me. For as long as I can remember the only times I have clicked on an ad (on mobile) have been mistakes. If ads make money based on click-throughs and purchases, then my blocking them has zero change in revenue generated. If they are simply displaying for brand awareness (less common on the web) then sure I'm having a minor impact but given that ads often ruin content enough to close the window (recent example being a floating banner covering half my screen and thus making article unreadable) I doubt there is positive brand impact anyway.