I find it very odd also. As a highly technical person who has drank the apple kool aid, use mostly apple products, pay for iCloud subscription, etc. it strikes

I find it very odd also. As a highly technical person who has drank the apple kool aid, use mostly apple products, pay for iCloud subscription, etc. it strikes me as a desperate move to attack your competitor on its home turf. Especially when you are literally the most valuable company on the planet.