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Fire's problem wasn't the engineers, it was the business decision to produce a late-to-market phone with mediocre hardware. It's pretty obvious that it was des
by bduerst 11y ago
Fire's problem wasn't the engineers, it was the business decision to produce a late-to-market phone with mediocre hardware.
It's pretty obvious that it was designed to be another sales channel for Amazon first, and a usable smart phone for people second.
- newjersey 11y agoJust my personal opinion but I think the mediocre hardware would be OK if it came with a bargain low price.
- RandallBrown 11y agoWhich would have been totally fine if it would have come out 2 years sooner and been a cheap phone.
- pinewurst 11y agoDitto this. There were articles published explaining how Jeff Himself set Fire feature and development priorities. It just so happened that the Jeff Phone wasn't a success, which isn't the engineers' fault. At Amazon, despite all the cant, one can't tell Jeff he's wrong or keep one's job if one does.
- Steko 11y agoI'd suggest there were multiple problems that extended down to engineering. In 4 years of development all they came up with for hardware and software differentiation (and compensation for losing Google first party apps and most of the android ecosystem) were a few half-baked features that never had a chance of moving the needle on device sales(face kinect, buy this thing, instant tech support). Sure you can try and blame all that on Bezos too but I'm skeptical he's that dumb that any great ideas Lab 126 had were just shot down.
- pinewurst 11y agoNot disagreeing. Here's an article link as a refresh: http://www.fastcompany.com/3039887/under-fire http://www.fastcompany.com/3039887/under-fire