The final paragraph is pretty good: Every time you play a free to play game, you just build this giant online database of who you are, who your friends are and

The final paragraph is pretty good: Every time you play a free to play game, you just build this giant online database of who you are, who your friends are and what you like and don’t like. This data is sold, bought and traded between large companies I have worked for. You want to put a stop to this? Stop playing free games. Buy a game for 4.99 or 9.99. We don’t want to be making games like this, and we don’t want another meeting about retention, cohorts or churn. Gamers are such a wonderful userbase to exploit, and they have pretty much willfully put themselves there.