It's true, but that's only one way to be a great programmer. There are a lot of positions out there where it might be incredibly valuable to an organization to

It's true, but that's only one way to be a great programmer. There are a lot of positions out there where it might be incredibly valuable to an organization to build a new CMS, a better UI, or a more robust middle tier, but these aren't independently valuable. With two or three people who can do these things, you can make something people pay money for, but that doesn't mean that the individual programmers aren't competent.