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Ask HN: How did you land your first B2B customer?
As we're going through our own pains of landing our first customers, I'm just wondering how did you land your first customer?
Was it a referral? An inbound lead? Ads? Outbound calls and emails?
Hoping to learn a thing or two. Thanks!
- georgety 11y agoWould be good to know what sector it is. I would say almost every company I've been involved in, first customer came from at first not getting anyone, ie rejection. Finding out a reason, and solving the cause which prevented this customer to commit is the key. Once you solve that, (ie solve a worry customer might have, or lack of info/specs, or not knowing the cost, or being confused about the product) the next attempt will lead to getting the customer. TLDR: Pro actively push (ads,calls etc), make note of rejection, tweak, repeat.
- tixocloud 11y agoThanks. When identifying your initial early adopters, was it easier to go after large establishments or smaller companies? Right now, we're looking at potentially retailers and commercial real estate brokerages as our target segments.