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It's Influence by Bob Cialdini. I've also read How to Win Friends and Influence people, and it's very weak in comparison. The Cialdini book is rigorously resear
by unoti 11y ago
It's Influence by Bob Cialdini. I've also read How to Win Friends and Influence people, and it's very weak in comparison. The Cialdini book is rigorously researched and backed by science.