Medium is pretty cool, I've actually intentionally visited a few times just to check it some stories on their front page. Still, there's far too much noise in

Medium is pretty cool, I've actually intentionally visited a few times just to check it some stories on their front page. Still, there's far too much noise in a platform that hosts so much published content. Of course, I could "follow" a group's collected writings, but it just isn't the same as reading from a publisher's actual, custom-branded, web presence. I mean, take Rock Paper Shotgun (http://www.rockpapershotgun.com/ http://www.rockpapershotgun.com/). For those who don't know, they're an online news blog covering games with a special balance between the mainstream and the indie and a certain taste that I can't quite put my finger on. Medium is an awful, awful fit for these guys. It just doesn't have the right style to fit their needs. And he did go on to mention that there will be other platforms, naturally, but how many? How many will it take to satisfy the wild originality of the collective internet? But whatever. Unfortunately an easy tactic for a startup to gain publicity is for their CEO to say something mildly controversial. Not something smart per-say, just controversial.