4 ms·
I agree. > Medium blends all of this in some uni-branded way and at the end of the day, people don't care about the publisher/brand anymore. > Once the platfo
by privong 11y ago
I agree.
> Medium blends all of this in some uni-branded way and at the end of the day, people don't care about the publisher/brand anymore.
> Once the platform is even more crowded, the readers won't come themselves. You need to actively market your content and then the question is: Why would you market Medium's platform instead of your own?
I have read a number of things on medium, but to be honest, I couldn't remember who wrote most of them. The homogeneous design, while visually appealing and easy to read, means I rarely remember whose blog I was reading on medium. The lack of identity in the design seems like it would impede branding and marketing. Which then means it's going to be tough to make money, even if they add in paywall, advertising, etc.
- mercer 11y agoI think Blendle is on the right path here, moreso than Medium. They offer a decent uni-branded layout (although I prefer Medium's), but allow tweaks based on the source. I think Apple's News app does the same thing. I can often recognize the source newspaper/magazine despite staying within Blendle's interface (similar to how one could recognize the New Yorker just from the typography). The one thing I'd like Blendle to add, but maybe they did so already, is the ability to follow journalists. A number of my friends, for example, are freelancers and publish in multiple publications.