This is Anne from DoBots. It is definitely possible to create your own apps. We will make consumer apps for everybody. But if you like to program yours, there

This is Anne from DoBots. It is definitely possible to create your own apps. We will make consumer apps for everybody. But if you like to program yours, there is a BLE API available. And different from most projects, even the firmware is open source! Check http://github.com/dobots/bluenet http://github.com/dobots/bluenet. This means you can really hack your power outlets.