In South Korea, the University of Maryland is very well known due to their education agreement with the U.S. Military (http://www.umuc.edu/mil/mil_home.shtml ht

In South Korea, the University of Maryland is very well known due to their education agreement with the U.S. Military (http://www.umuc.edu/mil/mil_home.shtml http://www.umuc.edu/mil/mil_home.shtml). Thus many Koreans immigrate to the U.S. and want to go to that school because it has strong brand recognition back home for them while arguably better schools are completely unknown there (not saying UM is a bad school, it's a fine school!)