I guess it's similar to walking away from the TV. However, DVR providers attempted to use technology to automatically skip ads and there was a huge backlash. Th

I guess it's similar to walking away from the TV. However, DVR providers attempted to use technology to automatically skip ads and there was a huge backlash. The advertisers seem to have won the battle with TV even though you can still fast forward on DVR. Sometimes on-demand doesn't allow it. I still think users are going to win the battle on the web.