It can, and is objectively measured and tested. Here is a great article in the NY Times magazine about the creation of a new font, Clearview, for highway signa

It can, and is objectively measured and tested. Here is a great article in the NY Times magazine about the creation of a new font, Clearview, for highway signage: http://www.nytimes.com/2007/08/12/magazine/12fonts-t.html?pagewanted=all&_r=0 http://www.nytimes.com/2007/08/12/magazine/12fonts-t.html?pa...