This is changing fast depending on the audience for your content. Some publishers are now seeing 40%+ of their traffic ad blocked. Some countries are seeing 30%

This is changing fast depending on the audience for your content. Some publishers are now seeing 40%+ of their traffic ad blocked. Some countries are seeing 30%+ of total population using ad block. Ad block usage is up 41% year over year...this is going to be a very serious issue very soon for many publishers. Some of my numbers are from: http://bits.blogs.nytimes.com/2015/08/10/study-of-ad-blocking-software-suggests-wide-use/?_r=0 http://bits.blogs.nytimes.com/2015/08/10/study-of-ad-blockin...