Regardless of how it makes anyone "cringe", unicorn is a jargon term with a common understanding and that is in growing usage. It also carries a subtextual rem

Regardless of how it makes anyone "cringe", unicorn is a jargon term with a common understanding and that is in growing usage. It also carries a subtextual reminder of just how rare $1B startups are. No substitution does this. It's just jargon with a useful subtext. There's absolutely no need whatsoever to cringe, and even less to censor the word from titles.