5 ms·

Who counts the impressions, to pay the ad client?

• knd775 11y ago
  OP probably means major publishers who can solicit advertisers more directly.
  • johnward 11y ago
    Which tend to still use 3rd party ad severs. Probably because they don't want to develop that tech in house.
• vortico 11y ago
  Good point, I had this question earlier about ads in general, but this didn't even pass my mind.
• dredmorbius 11y ago
  There are other bases for compensation. Conversions / actions / clickthroughs. Measure what you can see. Don't obsess over what you cannot.
• untothebreach 11y ago
  Idea: ad network w/ a daemon the publisher installs in their infrastructure between the users and the content. Maintains a blockchain which verifies exactly how many impressions there have been.