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Patrick doesn't seem to be here yet, so I'll deliver his line for him: This is the human version of making lots of small tweaks to your website and to your adve
by cperciva 11y ago
Patrick doesn't seem to be here yet, so I'll deliver his line for him: This is the human version of making lots of small tweaks to your website and to your advertising. If you can find a 1% improvement to your advertising clickthrough rate and a 1% improvement to your conversion rate every day, by the end of the month you'll have nearly doubled your sales.
- throwaway_exer 11y agoA smart friend of mine in publishing (now a retired multi-millionaire) once said to me, "Successful publishing businesses never stop looking for ways to improve revenue 5% at a time."