If ad blocking keeps growing at the rate it has been, then you're correct and the web will shrink. Maybe people will pay for services or news, and maybe they wo

If ad blocking keeps growing at the rate it has been, then you're correct and the web will shrink. Maybe people will pay for services or news, and maybe they won't. I do agree that some ads are intrusive and annoying, but the model of publishers using advertising as a revenue source isn't going away any time soon. What I think is disappointing is that the quantity and quality of original content would suffer without advertising-based business models. Individual bloggers, niche news outlets, and other small publishers will be unable to monetize their content. Even the New York Times (one of the most respected and largest news outlets in the entire world) can barely get over 800,000 paying online subscribers, and that includes subscriptions for a slimmed-down NYT Now app. If you want a web that is rich in information, then advertising is a devil you have to accept.