Enterprise is actually moving into the hourly space, with a separate brand called WeCar. Works exactly like Zipcar (reserve online, pay for gas with a fleet ca

Enterprise is actually moving into the hourly space, with a separate brand called WeCar. Works exactly like Zipcar (reserve online, pay for gas with a fleet card, hourly rentals, every car is a hybrid). A coworker of mine uses it and loves it. I don't think Zipcar will kill Enterprise, though, because they really seem to compete for different groups of customers. Enterprise's bread and butter is replacement vehicles for people who are having their current cars repaired (probably for a couple days or a week), and they pretty much seem to have a lock on that market. Nearly every time I've needed a loaner from a garage or body shop, they've sent me to Enterprise.