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Content providers (from ad networks to movie studios) need to realise that you can only go so far. Ads have become more than ads. They track you wherever you go
by dombili 11y ago
Content providers (from ad networks to movie studios) need to realise that you can only go so far. Ads have become more than ads. They track you wherever you go, not just online but offline too and people are starting to realise how intrusive this is. Most people are reasonable. A lot of articles have been publish about how terrible ads are but if you show them in a tasteful and a non-intrusive way (meaning that they don't track the user), they can be very successful.
Podcasts have been getting more and more popular everyday and I listen to a lot of them. I almost never skip any podcast ads even though I've heard most of them before because they feel more authentic (mostly because it's read by someone whose opinion I trust) and they're not intrusive at all. It seems like a good trade of to listen to them while getting great entertaining/informative content for free and I might get a good deal on something I might be interested in (since they mostly offer promo codes). If I'm listening to a podcast on technology, I get to hear Hover's ad spot, for example. That's interesting to me because as someone who's interested in listening to a podcast about technology, it's possible that I already manage a couple of domains and I might not be happy with my registrar (then again, who is). They're generically targeted ads. While on the websites, cookies follow me wherever I go, sometimes even when I delete them and my information is sold by companies I trust as a user because they're greedy and some other party want my information just so they can put ads in front of my face. When I try to block these, I'm called unethical because I'm taking food off the table of the writers.
There's a middle way here but I don't think ad networks ever going to realise this the same way movie studios haven't realised you can't solve piracy problem by adding more and more DRM. Don't be intrusive. Don't fuck up the UX. Don't bother me. I don't mind removing my ad blocker and see ads if that means I'll support the websites I visit. But ad networks are greedy and I fear this is only going to make them become more intrusive because of how easy (and now probably widely reached) ad blockers are going to become. And even if they do realise their mistake and make ads less intrusive both for privacy and UX reasons, no one will be there to realise that because everybody will be using ad blockers.