Another possibility is that people will learn to care about what they read, and learn that it costs something. We don't have to tip, either. Also, I'm sorry, b

Another possibility is that people will learn to care about what they read, and learn that it costs something. We don't have to tip, either. Also, I'm sorry, but I'm never going to login to Facebook to read the Economist, and I stopped using Twitter's mobile app when they introduced sponsored content.