In the article there is this idea that Google will get auto makers to actually make cars that use Google technology - a bit like the 'Android' model in a way, c

In the article there is this idea that Google will get auto makers to actually make cars that use Google technology - a bit like the 'Android' model in a way, co-opt everyone except 'Apple' and 'Microsoft'. This contrasts with the Elon Musk attitude where the auto makers can be consigned to the dustbin of history - there isn't going to be some hideous GM/Chrysler/Ford effort 'powered by Tesla technologies' because at heart Elon Musk really does not want to do business with them. As I understand it there are many companies working on the self driving car with all of Google's rivals going for an iterative approach, e.g. a car that can stay in lane, park, not go over the speed limit or hit the car in front. However, this is not 'driving', i.e. in a city with lots of pedestrians around. Only Google are going for the everything always automated being the product, the rivals are going for just the 'easy' bits with a view to adding the features later. The problem with this later approach is that people expect the car to do all of the driving, they get their phones and laptops out, hence, when they have to take the wheel they are not exactly prepared for it. So the Google approach is better. If I was CEO of Hyundai (or any other manufacturer) I would just wait for Google to launch 'Android for cars' and go with that rather than do the Volvo/BMW/Mercedes iterative approach.