Etsy is one of the 50 most popular websites in the US, according to Alexa. And because it's facilitating ecommerce, it has to handle a lot of anti-fraud measure

Etsy is one of the 50 most popular websites in the US, according to Alexa. And because it's facilitating ecommerce, it has to handle a lot of anti-fraud measures, customer service... all that seeming simplicity over that actual complexity costs a fair amount of money.