That's true, but I tend to see it as, "google is re-packaging the content for a different audience". In my news example, Google News is targeting the people who

That's true, but I tend to see it as, "google is re-packaging the content for a different audience". In my news example, Google News is targeting the people who don't have time to delve into their local newspapers and just want a quick overview of the news. In a a sense, that's what Totlol is doing- just re-packaging the news for a different audience. The fact that Totlol is 1000x smaller than Google makes what Google is doing more nefarious. Why rip off the little guy? Additionally, just because google has a large online distribution channel doesn't give it the right to steal. There's something to be said about information proliferating to a mass audience, but in many cases, what Google News does is basically stealing! To me the solution is so obvious - Google should allow Youtube API users to have some sort of custom adsense, that both google and Totlol can share, for example, that I don't understand why they don't implement it.