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It's easy to forget, because it never happened. Following is not "a thing" that's popular to do on Facebook. Likes and friending are really the dominant interac
by argonaut 11y ago
It's easy to forget, because it never happened. Following is not "a thing" that's popular to do on Facebook. Likes and friending are really the dominant interactions.
- mattzito 11y agoI'll have to disagree - we do Facebook page monitoring and I often see random brands with millions of fans per country. I often thought the same thing because I never friend anything, but I am clearly not the majority.
- argonaut 11y agoThat doesn't make it the nexus of activity on Facebook. If friending disappeared, Facebook would cease to exist as a product. If liking disappeared, a huge chunk of activity (40+%?) would disappear. If following disappeared (you could still friend or like), I don't think many people would notice.
- mattzito 11y ago> That doesn't make it the nexus of activity on Facebook. That wasn't my contention - your contention was: > Following is not "a thing" that's popular to do on Facebook. And yet, the hundreds of millions of people who have followed brands on Facebook would indicate that it is popular. It can be popular without being "the nexus".
- argonaut 11y agoI said it wasn't "the thing." I meant it wasn't very important. You're also talking about likes. People "like" brands. They don't follow them. Following refers to people following other people, without friending them - this is Twitter.
- andy_ppp 11y agoI used to follow various things on Facebook. It's pretty normal and a good piece of functionality for many people. However, I did recently unfollow all friends and groups leaving me with fewer ways to get distracted by FB.