I confess I don't understand the value of this article. As far as I understood it, they haven't made a compelling product, they haven't made a boatload of money

I confess I don't understand the value of this article. As far as I understood it, they haven't made a compelling product, they haven't made a boatload of money, they haven't innovated the development process and they don't have any special advice for getting approved by App Store (beyond RTFM). So what, apart from plugging their product, is the point of the article?