I can provide the view from an indie mobile programmer that lives from advertising revenue. The problem is simple: a lot of people don't want to pay for things

I can provide the view from an indie mobile programmer that lives from advertising revenue. The problem is simple: a lot of people don't want to pay for things (I include myself here). I live from the money I earn from the adversting in some chat/dating apps. The reality is that if I removed the ads and put a price on them I would be without job. To make it more relatable to you, I would be a failed entrepeneur without job. I don't even like to put some kind of pay-to-enable features in my apps because I don't like them. I want my apps to be free 100%, for anyone can use all their features equally. And also I really dislike how freemium is applied to these kind of apps, e.g: you receive some notification that someone has liked your profile but can only know if you use some credits you pay for. I know that I could be earning a lot more money using tactics like these, but I feel like they are shameful. Ads are not perfect, maybe you dont like them, but remember that the alternative would be to pay for the app. Do you think people would pay for 100% the apps they use?