Ad Blocking is technologically straightforward because of the ease with which 3rd-party ads are incorporated into webpages: typically it involves a relatively s

Ad Blocking is technologically straightforward because of the ease with which 3rd-party ads are incorporated into webpages: typically it involves a relatively simple change to the page template to include some scripts and a new page element or two. It's this very simplicity that make it so tempting for content providers to so easily add more, but again, makes it equally easy to remove. Since it's just templates and scripts all the actual fetching of ads is done by the client, so very few resources are expended by the content provider. Ad providers need to move to integrate on the server-side where the content is more intricately woven into the actual content of the page. All images and perhaps URLs that provide interaction would be from the origination domain. There wouldn't be 3rd party URLs exposed and it could be more difficult to distinguish ad content from story content, at least algorithmicly. The costs of this sort of integration would be significantly higher and content providers would need to be more judicious with who they work with to provide the ads. I imagine in this sort of environment most ads would revert to the sort of passive, informational form of print advertising. They would also be directly responsible for what data they share with third parties as all interaction would be going directly through their servers.