4 ms·
They spend more on marketing than R&D.
by iolothebard 11y ago
They spend more on marketing than R&D.
- refurb 11y agoFirst off, it depends on how you count marketing. Most of the studies i see lump all SG&A together which covers a lot more than just conventional marketing. Pharmaceutical marketing is expensive since much of it is face to face interactions. Second, who cares? If you spend $1M on marketing the expectation is that it will produce $1M+X in revenue or you wouldn't do it. If they stopped spending on marketing, they'd have even less money to invest in R&D!