I propose the "Corporate We" as a grammatical construct. Like the Royal We (http://en.wikipedia.org/wiki/Royal_we http://en.wikipedia.org/wiki/Royal_we) which r

I propose the "Corporate We" as a grammatical construct. Like the Royal We (http://en.wikipedia.org/wiki/Royal_we http://en.wikipedia.org/wiki/Royal_we) which refers both to the human being who sits on the throne, and the political office of the king/queen, the Corporate We refers to both the person who runs the company, and the legal entity that is the company itself. At least, that's the justification I'm going with for using "we" all over the website of my one-person company.