"Apple wants the Apple TV to do things that other set-top boxes from Amazon and Roku can’t. That means getting developers to take advantage of potential hand-of

"Apple wants the Apple TV to do things that other set-top boxes from Amazon and Roku can’t. That means getting developers to take advantage of potential hand-off or multi-screen options afforded by iPhones and iPads also running on iOS." I'm not certain about Roku, but I remember reading when Amazon launched their TV box they had first party launch titles that had Kindle Fire companion apps, although those aren't technically "iPads."