And here's the problem with people armchairing publishing, you think the publishers need convincing that they need _faster ads_. It's not the publishers! They

And here's the problem with people armchairing publishing, you think the publishers need convincing that they need _faster ads_. It's not the publishers! They all know our sites are slow, but like pornel said they don't have a say in how efficient their partners/advertisers code is. And they aren't going to rip that shit out and go broke just because people complain. Ad block and the browsers sunsetting Flash is slowly forcing the ad tech people to change, but it's not near fast enough. In the meantime publishers revenue suffers and people continue to blame _them_ for the experience. The alternative is they don't do display ads at all and go down the BuzzFeed route, where advertising is indistinguishable from actual content. If you think it's easy to fix with technology, you are more than welcome to try.