The author forgets to mention iCloud, which is apple's answer to needing more storage. This incetivises them to keep storage low and advocate for everything in

The author forgets to mention iCloud, which is apple's answer to needing more storage. This incetivises them to keep storage low and advocate for everything in the cloud - their cloud. Their phones aren't expandable, and to the best of my knowledge the only computer they offer now that can be user-upgraded is the mac pro - everything else requires configuration at purchase. Battery life and storage are the two biggest problems I have with my iphone, and it looks like they made no effort to address this low-hanging fruit in their latest iteration. As if to say what it's at now is good enough - which it clearly is not. This is especially painful, because these are two areas that an android phone has more to offer. I wouldn't call it a serious strategic mistake. I would call it disappointing and self serving; something apple has always been, but the shtick is getting old, especially considering their position in the industry.