I don't think the impact is that severe. If you're planning on buying an Apple, and you visit apple.com and it's not up, then you wait until it's back up. Con

I don't think the impact is that severe. If you're planning on buying an Apple, and you visit apple.com and it's not up, then you wait until it's back up. Consistent downtime can damage a brand, but this is just a hiccup.