That is known as "form follows function" and one philosophy. The philosophy I stated is "form and function are one" which came about after the former. But it'

That is known as "form follows function" and one philosophy. The philosophy I stated is "form and function are one" which came about after the former. But it's important to consider that form and function are not necessarily separate things and that beauty is not only decoration. Read this article, in particular this [1] section. [1] http://alistapart.com/article/indefenseofeyecandy#section3 http://alistapart.com/article/indefenseofeyecandy#section3 And here's a nice quote: “…users judge the relevancy of identical search results from different search engines based on the brand…Participants in the study indicated that the results from Google and Yahoo were superior to identical results found through Windows Live or a generic search engine.”