I run an ad blocker on all my browsers except IE (which I generally don't use unless a site like Fandango has made it impossible to finish a transaction while u

I run an ad blocker on all my browsers except IE (which I generally don't use unless a site like Fandango has made it impossible to finish a transaction while using Disconnect/uBlock, in which case half the time I'll just abandon the site and go to a different vendor). I make a habit of whitelisting sites that I find valuable and don't engage in sketchy advertising practices. I even pay for Newsblur as my RSS reader so that I can pull the actual page up in the viewer and allow for the site to get my clicks. The rules laid out in TFA would go a long way to easing my blocking even further, and when I used Ad Blocker I enabled the acceptable ads list. In the past few years, though, I've also started to see advertising networks as potential malware threats and think advertising standards should incorporate security standards, as well. When I go to a page that NoScript shows has 30 or 40 scripts with unrecognizable names, I'm less likely to go back to the site at all, much less whitelist any of the blocked domains. If I was running an enterprise IT department, I'd be more likely to blacklist advertising domains than timewaster sites because of the threat of malicious payloads through those advertising networks. TFA lays out ways to make advertising more humane for viewers, but I am curious how aware or involved with technical approaches like VRM or Kantara Initiative's User-Managed Access (UMA) to making permission-based advertising more feasible. In the past year I bought two new high ticket items--a new car and a new laptop. I had to do two phase of research for each of them--what is even out there as far as features and then who offers the features I think are interesting. I would expect that a highly qualified lead would have made any advertising much more lucrative during either of those phases (advertising that I would have actually welcomed) than a bunch of simple broadcast ad views (which I mostly blocked anyway). I would love to see advertisers and browser developers work with groups like those to make advertising not just less obnoxious but something that I could actively consider useful.