The issue not mentioned is better curating of ads. The #2 reason to block ads right now (after not making 20 connections and running half a meg of javascript th

The issue not mentioned is better curating of ads. The #2 reason to block ads right now (after not making 20 connections and running half a meg of javascript that slows down your browser) is security. Malware distributors are abusing ad networks to distribute exploits. The ad networks need to do a better job keeping out the bad actors. This also ties to the privacy and spam issues as advertisers who can be trusted not to deliver malware can probably also be trusted to obey DNT and unsubscribe requests. Speaking of spam, advertisers should adopt opt-in policies and avoid confusing "gotcha" phrasing. Things like having a large "Download" button that goes to the paid signup page, while the actual file download link is a tiny plain text link you have to scroll down to find. Stop that. It's deceptive and if done in a physical store would get you sued for fraud. Except I really don't expect advertisers to do any of these things because they're not interested in making the viewer happy, they want to make their customers happy and that means getting as many people to "accidentally" click on their ads as possible. I'm sure they've done AB testing and heatmaps that prove playing nice is not profitable.