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Because there is no proof that your assumption is true - people tend to believe they aren't affected by advertising when they actually are. Very true. You can
by byoung2 11y ago
Because there is no proof that your assumption is true - people tend to believe they aren't affected by advertising when they actually are.
Very true. You can test this by asking people about those "one weird trick" ads. People never click on them but they have been exposed to them and they do recall the message.
- duggan 11y agoI certainly recall them, but is there value in that? It's not like I, or many others, I imagine, associate it with a positive purchasing intent. I remember memes, but does that make the meme creator, or subject, powerful? Influential? Rarely.
- byoung2 11y agoThe same could be said of catchy TV commercials. The fact that people see them and recall them makes them worth buying.